Aetypic is named after a derivation of the Latin term, atypical, with the "AE" representing architecture and engineering. We believe in an interdisciplinary approach interweaving creativity and engineering. Some of the most influential designers in history were both architects and engineers, and have inspired us to be different.
Our first logo in 2011 emphasized the interlinked "AE" inspired by the balance in yin and yang.
Our refreshed logo in 2014 modernized the typeface and simplified the "AE" further emphasizing the yin and yang.
Our new logo in 2020 represents a new chapter and maturity of the firm. The abbreviation to "AET" signifies strength in simplicity. The subtle gradient represents progressive ideas. The period brings a centered balance to the edges of the three letters.